AWA 3.7

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Category

Competence Level

Category name:

Awareness and Education

Category code:

AWA

Category function:

Ensuring that local stakeholders visitors decision makers and the wider public are aware of protected areas their purpose and values and how they are governed and managed.

Competence level:

LEVEL 3

Code:

3

Scope of work:

Direction and management of medium sized organisations.

Typical function:

SENIOR MANAGER

Knowledge statement:

Develop and implement a protected area media strategy.

Knowledge criterion:

Principles and practices of media relations and interactions. Relevant media outlets and media personnel.

Performance criterion:

Developing a detailed strategy of working with the media to promote a protected area, and explain problems, conflicts and controversial issues. Maintaining constructive relations with the media