AWA 3.7
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Category name:
Awareness and Education
Category code:
AWA
Category function:
Ensuring that local stakeholders visitors decision makers and the wider public are aware of protected areas their purpose and values and how they are governed and managed.
Competence level:
LEVEL 3
Code:
3
Scope of work:
Direction and management of medium sized organisations.
Typical function:
SENIOR MANAGER
Knowledge statement:
Develop and implement a protected area media strategy.
Knowledge criterion:
Principles and practices of media relations and interactions. Relevant media outlets and media personnel.
Performance criterion:
Developing a detailed strategy of working with the media to promote a protected area, and explain problems, conflicts and controversial issues. Maintaining constructive relations with the media