AWA 2.8

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Competence Level

Category name:

Awareness and Education

Category code:

AWA

Category function:

Ensuring that local stakeholders visitors decision makers and the wider public are aware of protected areas their purpose and values and how they are governed and managed.

Competence level:

LEVEL 2

Code:

Scope of work:

Management Completing specific and complex technical assignments (according to technical speciality).

Typical function:

MIDDLE MANAGER

Knowledge statement:

Work with the media to communicate information and stories about a protected area.

Knowledge criterion:

The PA its values and the media messages that the PA administration wishes to communicate. Principles and practices of media relations and interactions. Relevant media outlets and media personnel.

Performance criterion:

Identifying media stories messages and opportunities. Conducting press radio and TV interviews. Organising media events and working with media groups (film crews media tours etc.). Disseminating information for the media (press releases online announcements etc.). Maintaining records of media coverage.