AWA 2.3

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Competence Level

Category name:

Awareness and Education

Category code:

AWA

Category function:

Ensuring that local stakeholders visitors decision makers and the wider public are aware of protected areas their purpose and values and how they are governed and managed.

Competence level:

LEVEL 2

Code:

Scope of work:

Management Completing specific and complex technical assignments (according to technical speciality).

Typical function:

MIDDLE MANAGER

Knowledge statement:

Plan draft and oversee production of publications exhibits and signs.

Knowledge criterion:

The communication strategy of the PA. Range of options and basic specifications for printed/published media. Principles of interpretive/educational writing. Design and printing/publication principles and processes.

Performance criterion:

Developing concepts and text for printed publications panels educational and interactive displays (indoor and outdoor) web pages etc. Identifying and researching target audiences themes and messages. Drafting and editing suitable text. Identifying needs for graphics photos etc. Preparing briefs for designers and working with them and printers/producers to prepare the finished product.