AWA 2.1

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Competence Level

Category name:

Awareness and Education

Category code:

AWA

Category function:

Ensuring that local stakeholders visitors decision makers and the wider public are aware of protected areas their purpose and values and how they are governed and managed.

Competence level:

LEVEL 2

Code:

Scope of work:

Management Completing specific and complex technical assignments (according to technical speciality).

Typical function:

MIDDLE MANAGER

Knowledge statement:

Plan lead and report on interpretive awareness and educational programmes.

Knowledge criterion:

The communication strategy of the PA. Details of focal groups for awareness. A range of relevant techniques for interpretation education and awareness.

Performance criterion:

Developing and leading an appropriate diverse and effective range of interpretive awareness and educational messages and activities based on the communication strategy of a protected area. Supervising and building capacity of awareness personnel. Managing and maintaining awareness facilities (e.g. visitor centres museums interpretive trails etc.). Conducting assessments of the effectiveness and impact of awareness activities.