AWA 3.6
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Category name:
Awareness and Education
Category code:
AWA
Category function:
Ensuring that local stakeholders visitors decision makers and the wider public are aware of protected areas their purpose and values and how they are governed and managed.
Competence level:
LEVEL 3
Code:
3
Scope of work:
Direction and management of medium sized organisations.
Typical function:
SENIOR MANAGER
Knowledge statement:
Direct the design and implementation of local issue-based/advocacy campaigns.
Knowledge criterion:
Major threats and issues related to the PA. Campaigning techniques and approaches.
Performance criterion:
Identifying topics issues target audiences and messages for campaigns. Designing and coordinating campaigns involving a range of media and techniques.