AWA 3.2
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Category name:
Awareness and Education
Category code:
AWA
Category function:
Ensuring that local stakeholders visitors decision makers and the wider public are aware of protected areas their purpose and values and how they are governed and managed.
Competence level:
LEVEL 3
Code:
3
Scope of work:
Direction and management of medium sized organisations.
Typical function:
SENIOR MANAGER
Knowledge statement:
Direct development of a protected area image and brand.
Knowledge criterion:
Brand development methods. Social marketing techniques. Branding and design principles for the PA system.
Performance criterion:
Working with specialists to develop a unique image and brand for use in awareness raising and marketing of a protected area. Developing an image and logo for a protected area. Developing consistent standards for design of protected area facilities and publications etc.