AWA 3.1

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Competence Level

Category name:

Awareness and Education

Category code:

AWA

Category function:

Ensuring that local stakeholders visitors decision makers and the wider public are aware of protected areas their purpose and values and how they are governed and managed.

Competence level:

LEVEL 3

Code:

Scope of work:

Direction and management of medium sized organisations.

Typical function:

SENIOR MANAGER

Knowledge statement:

Direct development of a protected area communication strategy and plan.

Knowledge criterion:

Principles and practices of education awareness raising and social marketing. The range of techniques for interpretation awareness and education. Participatory planning processes.

Performance criterion:

Identifying main themes and messages for visibility interpretation education and awareness. Identifying target groups (e.g. visitors local communities schools and educational institutions other resource use sectors). Identifying suitable methods and media for communicating messages to target groups. Preparing programmes of awareness interpretation and education. Identifying personnel requirements and competences. Communicating the strategy and plan to PA staff and local stakeholders. Incorporating the plan into the overall management strategy/plan for a protected area.