AWA 4.2

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Competence Level

Category name:

Awareness and Education

Category code:

AWA

Category function:

Ensuring that local stakeholders visitors decision makers and the wider public are aware of protected areas their purpose and values and how they are governed and managed.

Competence level:

LEVEL 4

Code:

Scope of work:

Direction and management of large organisations.

Typical function:

EXECUTIVE

Knowledge statement:

Promote national awareness and understanding of a protected area system and its values.

Knowledge criterion:

Details of the protected area system. Range of stakeholders relevant to PA management. Communication and advocacy techniques. National and international opportunities and forums for awareness raising. Media awareness.

Performance criterion:

Explaining representing and maintaining the profile of a PA system through events media work participation in conferences policy fora campaigns etc. Coordinating national awareness campaigns focusing on protected areas. Establishing mechanisms for dialogue and information exchange between protected area officials stakeholders relevant sectors and civil society. Presenting detailed arguments and justifications for government and sectoral support of PAs and biodiversity.