AWA 4.1

Add to favourite

Competence Level

Category name:

Awareness and Education

Category code:

AWA

Category function:

Ensuring that local stakeholders visitors decision makers and the wider public are aware of protected areas their purpose and values and how they are governed and managed.

Competence level:

LEVEL 4

Code:

Scope of work:

Direction and management of large organisations.

Typical function:

EXECUTIVE

Knowledge statement:

Coordinate development of a strategy for visibility awareness and education across a protected area system.

Knowledge criterion:

Processes for developing a communication strategy. Details of the protected area system. Principles of effective communication and design.

Performance criterion:

Developing a national image for a system of PAs. Identifying key audiences messages and media for awareness and education. Developing a national strategy guidance and standards for communication awareness interpretation education and design.