TRP 3.6

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Category

Competence Level

Category name:

Tourism recreation and public use

Category code:

TRP

Category function:

Providing environmentally and economically sustainable tourism and recreation opportunities in and around protected areas.

Competence level:

LEVEL 3

Code:

3

Scope of work:

Direction and management of medium sized organisations.

Typical function:

SENIOR MANAGER

Knowledge statement:

Ensure marketing of opportunities for tourism recreation and public use.

Knowledge criterion:

Priorities trends and policies relevant to the tourism sector. Range of opportunities for marketing and marketing techniques.

Performance criterion:

Working with government agencies and the private sector to market and promote a protected area as a destination. Collaborating in marketing with other attractions and service providers. Organising direct marketing through publicity internet media etc.